When running a WordPress website, 404 errors are bound to happen from time to time. A 404 error occurs when a page or post is deleted or when a visitor tries to access a non-existent page. This can negatively affect the user experience and lead to a loss of potential customers. However, there are ways to fix 404 errors in WordPress. In this article, UpLink SEO will cover some of the most effective methods.
Method 1: Check for Typos in URL
One of the most common reasons for a 404 error is a typo in the URL. To fix this issue, simply check the URL for any typos and correct them if necessary. This is a simple and quick fix that can save a lot of time and frustration.
Method 2: Restore Deleted Pages or Posts
If you have accidentally deleted a page or post, you can restore it from your website's backup. Most WordPress hosting providers offer daily backups, so you can restore your website to a previous version and retrieve the deleted page or post. This will also help to restore any links or traffic that was lost due to the 404 error.
Method 3: Create a Custom 404 Error Page
Creating a custom 404 error page can improve the user experience and reduce bounce rates. A custom 404 error page can be designed to match the look and feel of your website and provide helpful information to visitors who encounter a 404 error. This can include links to popular pages, a search bar, or a contact form.
Method 4: Use Redirects
If you have changed the URL of a page or post, you can use a redirect to redirect visitors from the old URL to the new URL. This will ensure that visitors who click on old links are taken to the correct page or post. There are several types of redirects, including 301, 302, and 307. A 301 redirect is the most commonly used and is recommended for permanent URL changes.
Method 5: Use a Plug-in
There are several WordPress plug-ins available that can help to fix 404 errors. These plug-ins can automatically redirect visitors to the correct URL, create custom 404 error pages, and provide helpful information to visitors who encounter a 404 error. Some popular plug-ins include Yoast SEO, Redirection and 404page.
404 errors can negatively impact the user experience and lead to a loss of potential customers. However, there are several effective methods for fixing 404 errors in WordPress, including checking for typos in the URL, restoring deleted pages or posts, creating a custom 404 error page, using redirects, and using a plug-in. By implementing these methods, you can improve the user experience and ensure that visitors are directed to the correct page or post.