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Optimising Your WordPress Website: How to Add Keywords Without Using Plugins

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Are you looking to optimise your WordPress website for better search rankings? UpLink SEO will show you how to add keywords to your WordPress site without using any plug-ins. By implementing these techniques, you can improve your website's visibility in search engine results and outrank your competitors.

Before we dive into the details, let's first understand why keywords are important for search engine optimisation. Keywords are the terms or phrases that people use to search for information online. By including relevant keywords in your website's content, you can help search engines understand what your site is about and rank it higher for those keywords.

Now, let's take a look at how you can add keywords to your WordPress website without plug-ins.

Conduct Keyword Research

The first step is to conduct keyword research to find the most relevant and popular keywords for your business or niche. Use keyword research tools like Google Keyword Planner, Ahrefs, SEMrush or Moz to find the right keywords to target.

Use Keywords in Page Titles and Meta Descriptions

Once you have identified your target keywords, use them in your page titles and meta descriptions. The page title and meta description are the first things that people see when they come across your website in search results. Make sure they are compelling and include your target keywords.

Include Keywords in Headings and Subheadings

Use your target keywords in headings and subheadings on your pages. This not only helps search engines understand the content of your page but also makes it easier for readers to scan your content and find what they're looking for.

Incorporate Keywords in the Content

Include your target keywords in the content of your pages, but don't overdo it. Use them naturally and make sure the content is valuable and informative to your readers. Write content that is useful, actionable, and answers the questions your audience is asking.

Optimise Images for Keywords

Images can also be optimised for keywords. Use descriptive file names and alt text for images that include your target keywords. This will help search engines understand the content of the image and improve your website's overall SEO.

Finally, build quality backlinks to your website. Backlinks are links from other websites that point to your site. Search engines view backlinks as a sign of trust and authority, and they can help improve your search engine rankings.

By following these simple steps, you can add SEO keywords to your WordPress website without using any plug-ins and improve your website's search engine rankings. Remember to conduct keyword research, use keywords in page titles, meta descriptions, headings and content, optimise images for keywords and build quality backlinks. Implementing these techniques will help your website outrank your competitors and attract more traffic to your site.

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