At our UpLink SEO agency, we believe that optimising your images is just as important as optimising your written content. With the right techniques, you can improve your website's visibility on search engines and attract more organic traffic. Here, we'll show you how to name your images for SEO so that you can outrank your competitors and get more clicks.
Why Image Optimisation Matters
Images are an integral part of any website, and they can have a significant impact on your search engine rankings. Google and other search engines use image file names, alt tags, and captions to understand the content and relevance of your images. By optimising your images, you can help search engines understand your content better and improve your website's visibility.
Best Practices for Naming Your Images
When it comes to naming your images for SEO, there are a few best practices you should follow:
Use descriptive and relevant file names: Instead of using generic file names like "IMG_1234.jpg," use descriptive names that accurately describe the content of the image. For example, if you have an image of a red apple, name the file "red-apple.jpg" instead of "IMG_1234.jpg."
Use hyphens instead of underscores: When separating words in your file names, use hyphens instead of underscores. Hyphens are easier for search engines to read and can improve your image's visibility.
Include your target keyword: If your image relates to a particular keyword, include that keyword in the file name. For example, if you have an image of a yoga pose, name the file "yoga-pose.jpg" instead of "IMG_1234.jpg."
Other Image Optimisation Techniques
In addition to naming your images for SEO, there are other techniques you can use to optimise your images:
Compress your images: Large images can slow down your website and hurt your search engine rankings. Use image compression tools to reduce the file size of your images without sacrificing quality.
Use alt tags: Alt tags provide alternative text for your images and can help search engines understand the content of your images. Use descriptive alt tags that accurately describe the content of your images.
Add captions: Captions provide additional context for your images and can help improve your website's user experience. Use captions that accurately describe the content of your images and include your target keyword if relevant.
Conclusion
Optimising your images for SEO is an important part of any website optimisation strategy. By following these best practices, you can improve your website's visibility on search engines and attract more organic traffic. Remember to use descriptive and relevant file names, hyphens instead of underscores, and include your target keyword if relevant. Additionally, don't forget to compress your images, use alt tags, and add captions to improve your website's user experience.
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