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6 Proven Ways to Optimise Your E-commerce Conversion Rate and Boost SEO


Image of someone using their credit card online on a laptop.

We understand that optimising the conversion rate for an e-commerce website is crucial in generating revenue and increasing profits. With the growing competition in the online market, businesses must make use of effective strategies to stand out and achieve success.


Here are six proven ways to optimise your conversion rate and boost your e-commerce SEO:


1. Simplify your checkout process


Having a complicated checkout process is a major cause of cart abandonment. Ensure that your checkout process is straightforward and easy to follow. Remove any unnecessary fields or steps that may discourage customers from completing their purchase.


2. Improve your website speed


Website speed plays a crucial role in user experience and conversion rates. A slow-loading website can cause frustration and may lead to customers leaving your website. Ensure that your website speed is optimised by using caching techniques, compressing images, and reducing the number of HTTP requests.


3. Optimise your product pages


Your product pages should be optimised with relevant keywords and should provide comprehensive product information to help customers make informed purchase decisions. Use high-quality images, product descriptions, and customer reviews to showcase your products.


4. Offer free shipping


Free shipping is a major incentive for customers to complete their purchase. Consider offering free shipping above a certain order value or during special promotions. This can increase the average order value and boost your sales.


5. Use social proof


Social proof, such as customer reviews and testimonials, can help build trust and credibility with potential customers. Display customer reviews prominently on your website and encourage customers to leave reviews after their purchase.



Remarketing is a powerful tool for e-commerce businesses to retarget potential customers who have previously visited their website but didn't make a purchase. Use targeted ads and personalised email campaigns to entice customers back to your website.


In conclusion, optimising your conversion rate for an e-commerce website is vital to the success of your business. By simplifying your checkout process, improving your website speed, optimizing your product pages, offering free shipping, using social proof, and implementing remarketing strategies, you can boost your conversion rate and improve your e-commerce SEO.


For more information, contact UpLink SEO at 07771220713 or hello@uplinkseo.com

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