As a business owner or marketer, you know that search engine optimisation (SEO) is crucial for driving traffic and leads to your website. With the ever-changing landscape of SEO, it can be challenging to keep up with the latest trends and best practices. That's why we've put together this comprehensive guide to help you stay ahead of the game in 2023.
Trend #1: Voice Search Optimisation
Voice search is on the rise, thanks to the widespread adoption of virtual assistants such as Siri, Alexa, and Google Assistant. According to a recent study, 55% of households are expected to own a smart speaker by 2022. This trend presents an excellent opportunity for businesses to optimise their content for voice search queries.
To do this, start by identifying the most common voice search queries in your industry. Then, create content that answers those questions in a conversational tone. Use natural language and long-tail keywords to match the user's intent. Also, make sure your website is mobile-friendly and has a fast loading time, as these factors affect voice search rankings.
Trend #2: Video Content Optimisation
Video is becoming increasingly popular among consumers, and search engines are taking notice. Google and other search engines prioritise video content because it's engaging and provides value to the user. As a result, optimising your video content can give you a competitive edge in search rankings.
To optimise your video content, start by creating high-quality videos that are relevant to your audience. You should use descriptive titles and tags that include your target keywords. Furthermore, transcribe your videos and include the transcript on your website to improve accessibility and SEO. Make sure your content is embedded on your website and optimised for mobile devices.
Trend #3: E-A-T Optimisation
E-A-T stands for Expertise, Authoritativeness, and Trustworthiness, and it's an essential factor in Google's search algorithm. In other words, Google wants to rank content from reputable sources that demonstrate expertise and authority in their industry. As a result, E-A-T optimisation is becoming increasingly important for businesses that want to rank higher in search results.
Local SEO is critical for businesses that rely on local customers. With the rise of mobile devices and voice search, local SEO is becoming even more important. In fact, 46% of all searches on Google are local.
To optimise your local SEO, start by claiming and optimising your Google My Business listing. Use relevant categories and keywords, and ensure your business information is accurate and up-to-date. Also, create location-specific content and optimise your website for local keywords. Lastly, build local citations and backlinks from reputable sources to improve your local SEO.
Trend #5: AI and Machine Learning Optimisation
AI and MI are revolutionising the way search engines rank content. For example, Google's RankBrain algorithm uses machine learning to understand the user's intent and provide more relevant search results. As a result, businesses that optimise their content for AI and MI will have an advantage in search rankings.
So, to optimise your content for AI and MI, start by creating high-quality content that matches the user's intent. Use natural language and long-tail keywords, and provide answers to common questions in your industry. Use structured data to help search engines understand your content better. Furthermore, monitor your analytics to identify patterns.